Dec 22
23
Changes to California’s Privacy Law Will Affect B2B Brands When B2B exemptions to the California Consumer Privacy Act (CCPA) end in January 2023, privacy notices when engaging leads and other changes will be required for compliance with the California law, and the Association of National Advertisers (ANA) has taken a look at how the new requirements will affect B2B brands and marketers. ANA B2B Leaders Are Facing More Headwinds in Data Quality Investments Budget concerns, lack of internal resources, and the inability to show return-on-investment (ROI) proof were cited as being among the biggest obstacles when it comes to B2B data quality investments, according to newly-released survey data. MarketingCharts Google Tests Text Search for Segments in YouTube Clips Google has implemented new video caption text search options as the focus of its latest feature trial for its YouTube platform — a change which could lead to more optimization options and video exposure possibilities for B2B marketers when eventually rolled out to the public, Google recently announced
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Elevate B2B Marketing News: B2B Data Quality Investments, Google Updates Quality Guidelines, & Ethnic Diversity In Marketing Study